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Create the best online store for your company : Best ecommerce website builder

Updated: May 27

Are you thinking about starting an online store but aren't sure which website builder to use? Save yourself some time and look at our top picks; they're almost certainly winners.

Have you been debating whether you should open an online store or not? Perhaps your bright idea is to branch out and bring your brick-and-mortar store online, or you've devised a strategy to build your own ecommerce platform from the ground up. In either case, you'll require an online store builder.

By using one of the best ecommerce website builders, you can easily create a fully functional ecommerce site that is also visually appealing.

Not all site builders with ecommerce functionality are the same. Some are designed with ecommerce in mind (such as Shopify), whereas others were added as an afterthought (like with Wix).

To create a more beginner-friendly experience, some ecommerce companies stick to simplicity and sacrifice customizability (such as Zyro), whereas others will give you the freedom to customize your store to your heart's content but will not lend a helping hand (like WooCommerce).

Furthermore, because some e-commerce site builders are better suited for specific types of businesses, there is no one-size-fits-all solution.

We've handpicked the best ecommerce site builders for this year to assist you in selecting the best ecommerce solution for your business.

These are the best ecommerce website builders of 2022

1. Wix ecommerce

Perfect solution for professional online stores

Besides holding the title of best ecommerce site builder on the market, Wix (opens in new tab) is pretty popular among absolute amateurs and well-versed webmasters alike. It supports both digital and physical products and allows you to display your offerings with videos alongside images. You can customize the size and color, ad details about your products, and an SKU number - a product code that’ll let you manage your inventory automatically. 

Supplying over 200 million users across the world with all the tools they need to build and run successful online stores, Wix is also surprisingly scalable and has something for everyone. So, whether you want to launch a small start-up or enhance your fast-growing e-commerce business – Wix got you covered.

Wix’s site builder offers all the essential e-commerce features including customizable store carts, a customer review section, and secure payment options. You also have an option to manage your inventory, fulfill orders and set up shipping options – and you can do it all from Wix’s clear, user-friendly dashboard. Essentially, you can track every single step from the point of purchase to the delivery of a product to your customers' front door.

With Wix, you can easily promote your stock with coupons and set your own shipping and tax specifications. You’ll also get access to a marvelous app market with over 500 designer-made templates among other things. 

2. Shopify

Best for those who seek simplicity, stability, and support

With Shopify (opens in new tab), you can choose between over 70 premium and free e-commerce templates to create the right e-commerce site for your business. Much like Wix, it offers its users complete control over a store’s design, and no matter what plan you choose, you will have 24/7 customer support. What’s more, up to two staff members from Shopify will dedicate their time to helping you build your online store.

If you are a total beginner, such customer support is something you will need to put at the top of your list when searching around for the best ecommerce site builder.

Shopify also offers dedicated web design experts who can completely customize your online store’s look and feel. In addition to being an online store, Shopify can operate as a fully-featured content management system (CMS). Shopify also provides gift card options that can help increase sales by offering a flexible way for your customers to purchase from your store. Once you have created your ecommerce site, you get the choice to pick whichever payment gateway you desire with over 100 systems supported.

The only drawback we could find with Shopify was the pricing of its products, particularly if you want anything more than standard ecommerce features. The cheapest plan starts at $29 per month (pretty steep in comparison with Wix), but you can try out any of their plans for free thanks to14-day free trials.

3. Squarespace

Best for stunning simple-to-customize templates

Squarespace (opens in new tab) promises its users it will provide them with “everything, to sell anything” and it delivers on that promise with flying colors. Recognizing that an ecommerce site isn’t just for physical goods, Squarespace offers tons of easily customizable templates with which you can create an online store that’ll charm new customers alongside booking your services.

If your website’s main focus is customer retention rates, Squarespace will encourage your customers to explore your store and help them find what they’re looking for through a feature that suggests additional relevant products.

Squarespace’s most popular plan is “Business” and it will cost you $23 per month, plus a 3% of all transaction fees on sales, which doesn’t seem much at first but can add up in the long run. This plan will get you advanced analytics services, and SEO tools, as well as allow customers to create their own accounts on your e-commerce site.

While Squarespace doesn’t charge any transaction fees on e-commerce-oriented plans (“Basic Commerce” and “Advanced Commerce”), they are more expensive overall.

In terms of simplicity, Squarespace lays down the process of getting started in six simple steps. First, pick an ecommerce template and start your free trial. Then, register or transfer your business’s domain name, and set up your online store by adding products and connecting a payment processor. After customizing your online store all that is left for you to do is grow with email marketing and SEO.

While you can customize templates with Squarespace, the scope of this customization doesn’t go beyond changing your template’s preset rows.

Pick up the best ecommerce website builder and start building your online store.

So, those are our top recommendations for the best ecommerce website builder on the market. However, just because something works for us doesn't mean it will work for you or your company.

Fortunately, each ecommerce site builder on this list comes with a free trial or a free plan, so you can try them out risk-free before deciding which one is best for you.

The alternative is to pay less for the services of designers. There are numerous businesses out there that provide web design services at competitive prices.

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