Facebook Methods for Growing Your Email List

Facebook Methods for Growing Your Email List

Do you need more email subscribers? Do you want to know how to add Facebook followers to your list?

This article will teach you how to use Facebook pages, posts, and ads to grow your email list.

3 Ways to Increase Your Facebook Email List Without Spending Money Facebook provides several methods for generating email subscriptions to fuel your email marketing, ranging from page features to organic posts. Let's take a look at the best organic methods for generating new signups.

1: Add a Sign Up Action Button on Your Facebook Page.

Do you want to make it simple for prospects to subscribe whenever they visit your company's Facebook page? You may customize the action button on your website to accept email signups. Whether you utilize the old or new pages experience, the setup process is the same.

Open Facebook and navigate to your page if you're using the new pages experience. To open the page menu, click the three dots next to the Edit button and then select Edit Action Button.

2: Use Facebook Info and About Section Links to Drive Traffic to Your Newsletter Opt-In Landing Page

Because Facebook pages may only accommodate a single action button, dedicating this space to email signups may be impossible. After all, increasing the number of subscribers may not take precedence over other goals such as increasing eCommerce sales or communications.

Other options for attracting subscribers exist if you include links to your company's website on your Facebook page. For example, you could include a link to your company's home page or contact page in the Info or About section of your Facebook page.

3: Provide a Signup Bonus

You don't have to wait for potential subscribers to visit your profile and touch your action button if you have an active Facebook following. Instead, you might include registration links in the organic postings on your page.

Keep a few recommended practices in mind to receive the greatest outcomes from this method. While you can certainly add signup links to your Facebook captions, the platform's algorithm may not favor content with external URLs. If your posts aren't generating many new subscriptions, try putting the link in the comments instead.

It's also worth noting that followers may not subscribe to your list if they don't believe they'll benefit from it. Consider offering incentives to increase signups. For instance, you might provide new subscribers with a discount or a free gift when they make a purchase from your eCommerce business.

Are you unsure about what to offer or where to position the signup link? You can always experiment with different options to see what works best for you. When creating organic posts in Meta Business Suite, you can compare two or more options using the tool's A/B Test feature.

Make a Lead Magnet. If your company provides services or high-ticket things, a discount or free gift may not be appropriate for your target demographic. Consider providing a complementary resource that gives distinct value to potential consumers instead. For example, you may create a report based on exclusive research or insights. Alternatively, you could create a guide that assists customers in resolving a common issue.

Instead of making this resource available to everyone, you can use it as a lead magnet to generate signups. In other words, you can provide the resource in exchange for prospects joining your email list.

Create a contest or giveaway.

Exclusive materials and special offers may be great ways to entice new email subscribers. A contest or giveaway, on the other hand, might be much more beneficial for obtaining new signups if you have free items or services to offer.

You'll need an external landing page to collect subscribers' contact information. Request people's names, email addresses, and permission to send them marketing materials on the page. Then you may gather both contest entries and new subscribers.

Want to reach out to even more potential subscribers with your contest or giveaway? Consider hosting a co-branded giveaway with another company and then co-promote it. Because you'll be asking people to subscribe to both of your email lists, make sure your target audiences are similar.

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4: Make Your Sign Up Action Button Visible.

Did you include an email signup button on your Facebook page? Facebook provides two simple methods for increasing the reach of your action button in order to attract more new subscribers.

Open your Facebook page and return to the Edit Action Button workflow to promote your signup action button. Click the Promote Button instead of the Change Button.

5: Increase the Reach of High-Performing Organic Posts

The action button on your website is not your sole choice for sponsored content. Organic posts that perform well might also be excellent candidates for Facebook boosts. Consider increasing your lead magnet or discount coupon article to a larger audience if it received a lot of reactions and comments.

Rather of selecting a target for the boost manually, let Facebook choose one for you based on your preferences. If you choose an automatic goal, you can customize the boost by adding a Sign Up CTA button and specifying the destination.

6: Place Traffic Ads

Use the traffic target in Ads Manager to bring potential subscribers to your website. Select Website as the conversion location and Landing Page Views as the optimization action at the ad set level.

7: Place Engagement Ads

Have you had experience persuading prospects to comment on a post or DM your page using organic engagement methods? Running engagement ads may also be a good idea for your company, especially if your team is prepared to respond manually or automatically.

Choose the Engagement objective in Ads Manager and Messaging Apps as the conversion location. Ads Manager automatically distributes engagement ads across all available apps, including Messenger, WhatsApp, and Instagram Direct. Uncheck any platforms on which you do not want to generate engagement.

8: Utilize Native Lead Form Ads

Lead forms may be a better solution for measuring interest and collecting signups if your target audience does not engage with DMs. Native lead forms allow you to capture prospects' contact information without requiring them to leave Facebook, which reduces friction.

To create this ad, pick the leads objective in Ads Manager and Instant Forms as the conversion location. Create an immediate form at the ad level to capture prospects' email addresses.

Then, to qualify prospects, add custom questions. Ads Manager allows you to ask specific questions to screen out prospects who aren't a good fit for your company. This can save time for your team throughout the follow-up process.

Source: Facebook Methods for Growing Your Email List