Marketing Your Lean Startup in 2020
Lean startup is probably the hottest concept in entrepreneurship today.
Maybe you’ve heard of it, but you’re not quite sure what all the hype is about. Well the father of lean startups, Eric Ries, sums up the lean startup concept as:
T he Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers’ hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development. The lean startup process looks like this:
Embedded within this process is the concept of
failing fast — in other words, learning quickly whether there’s a market for your great idea and whether what you’ve planned solves a consumer problem faced by real people.
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